Hello, my name is Shel Lehman. I worked for Hallmark Cards for the past 20 years as a Designer, Art Director and Creative Director.
I am passionate about building brands, visual story-telling, content creation and strategic thinking. I would love to use my vast experience to help you elevate your next project.
Design- Loco Branding
Branding project for Etsy shop and local designer
Design- Wedding Suite
Casually Crafted Wedding Invitations
Design- Blossom
Portfolio Project- Branding and Packaging
Design- Sunny Pastures
Portfolio Project- Branding ,Packaging and Social Media
Design- Power Point
Portfolio Project- Powerpoint with animations
Art Direction- Storyboard for Pride Month Video 2022
Ideation and Art direction
© Hallmark Cards- Pride Month Video
Art Direction- Hallmark Cards/ Disney
Broad range of sending occasions and styles with a focus on hand lettering.
Art Direction- Hallmark Cards International
Infant Apparel and Gifts
Art Direction- Hallmark Cards International
Back to School product for South America
Art Direction- Hallmark Cards International
Home Decor and Gifts
Art Direction- Photography Hallmark Cards
Card collection that featured photography that I art directed, casted talent, provided sketches and styling direction.
Art Direction- Hallmark Cards/ Peanuts
8 Card Collection with original illustrations and situations that promoted story-telling